Victoria’s Secret goes from sexy to sophisticated

Victoria’s Secret CEO Sharen J. Turney, in an industry conference call last Thursday, said that VS has gotten “too sexy.” With the lingerie retailer’s profits down, Turney is searching for a reason. She told analysts that she wants her company to increase the level of sophistication and focus on product quality. In decreasing the sex appeal, the company plans to take the brand back to its “ultra feminine” roots and become more relevant to the customer.

I have to give it to Turney for thinking about relevance. Women in the real world (and by that I mean women who aren’t stick-thin models) don’t necessarily feel sexy in the Very Sexy lingerie. Maybe it’s too skimpy or some might say “raunchy.” I saw some crotchless panties on their online catalog. I wonder if they will make a sophisticated crotchless panty? Maybe it will come with a suit jacket and brief case.

I do hope this doesn’t mean we’re going to have to watch a Victoria’s Secret fashion show with Moomoos and flannel pajamas. My boyfriend likes to drool over the scantily clad supermodels, and I like to ponder how they don’t have one little tiny pucker or pinch of cellulite?