Custom water bottle labels for retail stores

A company called Bottle Your Brand is giving retailers like Nordstrom a new way to market their brand: bottled water with customized labels. Test drive a car at the Lexus dealership, and they might hand you a free bottle of water with the Lexus logo on it. Cousins Scott and Adam Springer started Bottle Your Brand after Scott Springer noticed the bottled water section at the grocery store was as big as the beer section. Scott Springer believes that marketing using bottled water is better than other traditional forms of marketing because the product is a necessity and a luxury at the same time. Plus it adds a couple points to the customer service surveys for handing out free water.