Custom water bottle labels for retail stores
March 4, 2008
A company called Bottle Your Brand is giving retailers like Nordstrom a new way to market their brand: bottled water with customized labels. Test drive a car at the Lexus dealership, and they might hand you a free bottle of water with the Lexus logo on it. Cousins Scott and Adam Springer started Bottle Your Brand after Scott Springer noticed the bottled water section at the grocery store was as big as the beer section. Scott Springer believes that marketing using bottled water is better than other traditional forms of marketing because the product is a necessity and a luxury at the same time. Plus it adds a couple points to the customer service surveys for handing out free water.
July 4, 2008 at 4:17 am
To get your business recognized and create brand awareness you must take full advantage of every opportunity your business marketing gives you. A custom label may catch the clients eye with it’s color and graphics, and appeal to his or her fingers with foil stamping or embossing of the label stock.
The water bottle is just one product on which to usecustom label printing, like that offered at ImageMakerGraphics.com. Online label printing is easy and can be done in a matter of minutes.
Design your custom labels to graphically establish your company’s style and purpose. Make sure your design accurately reflects your company’s way of doing business. Include all necessary information. Make your logo legible, proportionate to other elements, and connected to the whole design concept.